Loading ...
Loading ...
Loading ...
CHAPTER 20: Social Media and Skype
412
The Mechanics and Culture of Twitter
We tend to think of Twitter like a noisy party where everyone has to speak loudly. As you
walk through the party, you can hear snippets of conversations, but you can’t always be
sure who is being addressed. We’re not the only one to make that observation. In fact,
there’s an entire book that uses the party analogy: Social Media Is a Cocktail Party by
Jim Tobin and Lisa Braziel (CreateSpace, 2008).
The basic mechanics of Twitter are this. Twitter is a free service available at
http://twitter.com. Every user can make 140 character posts in her own Twitter
“stream.” You can follow other users, and they can follow you. You have a stream of all
the posts from people you follow. You can choose to make your stream public or visible
only to those you preapprove as followers, but you can’t specify privacy on individual
posts. The number of followers a person has can be taken as a measure of authority,
though it’s not an absolute measure. Ashton Kutcher’s Twitter account is far more
popular than Eric Schmidt’s account, even though many would argue that the CEO of
Google has more authority in his tweets.
Many of Twitter’s conventions are ad hoc creations designed to work around some of
Twitter’s shortcomings. Twitter is an unthreaded conversation stream. You can make a
post in a stream as a reply to someone else, but your response remains in your Twitter
feed, not the other person’s. In order to indicate replies, people began using the
@username convention. For example, replies to Marziah would be @marziah. Eventually,
Twitter worked this into the system and began making automatic links to users based on
this, letting users know whenever they had a new @reply or @mention.
Retweets
If someone says something you agree with, like, or want to repeat, you don’t repeat it,
you retweet it. A retweet is a repeat that gives credit to the original author. The
convention for retweets is RT: @username, followed by the repeated message. Twitter
also picked up on this convention and now allows you to press a button and retweet
messages with the other user’s icon to indicate the source. However, some users still
opt for the old RT: @username style retweets because this approach allows them to add
commentary before the retweet.
Hashtags
Searching for relevant information on a given
topic is difficult, so users began putting unlikely
character combinations into their posts to tag
them or help them sort related posts in
searches.
Loading ...
Loading ...
Loading ...