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Changing privacy settings
Note: Privacy settings are not present on TVs operating in non-connected mode.
Advertising
Only in connected mode, by default your TV uses an advertising identifier to track your TV
usage. You can change the privacy settings on your TV in two ways: resetting the advertising
identifier and limiting ad tracking.
Reset the advertising identifier
Resetting the advertising identifier clears the prior usage history that your TV stores, and
then begins tracking again. From that point forward, your new usage patterns aect the
advertisements you see on your TV.
1. From the Home screen menu, navigate to Settings > Privacy > Advertising.
2. Highlight Reset advertising identifier. Press
to view more information about
this option. When you finish reading the information, press OK to close the More
Information window.
3. Press OK to reset the advertising identifier, and then press OK again to dismiss the
verification message.
Limit ad tracking
You can limit Roku’s tracking of your usage behavior by limiting ad tracking. When you do,
your TV will display ads that are not personalized based on your TV’s advertising identifier.
1. From the Home screen menu, navigate to Settings > Privacy > Advertising.
2. Highlight Limit ad tracking. Press
to view more information about this option. When
you finish reading the information, press OK to close the More Information window.
3. Press OK to select the Limit ad tracking check box.
Note: If you perform a factory reset and then reconnect your TV, ad tracking is restored until
you repeat these steps.
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