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Changing privacy settings
Note: Privacy settings are not present on TVs operating in non-connected mode.
Advertising
Only in connected mode, by default your TV uses an advertising identifier to track your TV
usage. You can change the privacy settings on your TV in two ways: resetting the advertising
identifier and limiting ad tracking.
Reset the advertising identifier
Resetting the advertising identifier clears the prior usage history that your TV stores, and then
begins tracking again. From that point forward, your new usage patterns affect the
advertisements you see on your TV.
1. From the Home screen menu, navigate to Settings > Privacy > Advertising.
2. Highlight Reset advertising identifier. Press to view more information about this
option. When you finishing reading the information, press OK to close the More
Information window.
3. Press OK to reset the advertising identifier, and then press OK again to dismiss the
verification message.
Limit ad tracking
You can limit Roku’s tracking of your usage behavior by limiting ad tracking. When you do, your
TV will display ads that are not personalized based on your TV’s advertising identifier.
1. From the Home screen menu, navigate to Settings > Privacy > Advertising.
2. Highlight Limit ad tracking. Press to view more information about this option. When
you finish reading the information, press OK to close the More Information window.
3. Press OK to select the Limit ad tracking check box.
Note: If you perform a factory reset and then reconnect your TV, ad tracking is restored until you
repeat these steps.
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