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Viewing Data
To turn viewing data on or o:
Menu > Admin & Privacy > Viewing Data
UsetheLeft/Right NavigationbuttonstotogglefromOnorO
About Viewing Data
WHAT IS VIEWING DATA AND HOW IS IT COLLECTED?
VIZIOSmartTVshavebuiltinAutomatedContentRecognitiontechnologythatcan
understandviewingbehaviorandusageincludingaudioandvideoprogramming,
ads,gamingcontentandOTTappsinrealtime
ViewingDataisassociatedwithIPaddressfortheunitandauniquedevicenumber
weassign.Ifavailable,wemayassociateViewingDatawiththeVIZIOAccount
associatedwiththedevice,andemailorothercontactinformation(suchashashed/
encryptedversionsofyouremailaddressorotheridentifier).
WemayuseViewingDataalongwithinformationfromdatabrokersoradvertisers,
suchasdemographicdata,smartphonelocation,webhistory,andpurchasing
history,andusageinformationsuchashowmuchtimewasspentviewingcontent.
WHO DO WE SHARE VIEWING DATA WITH?
WeshareViewingDatawithauthorizeddatapartners,bylicensingViewingDatato
analyticscompanies,mediacompanies,advertisers,adagencies,andotheradtech
companieswhomeasureadeffectivenessoraidpersonalizationofads.
Ourauthorizedcloudserviceprovidersmayalsostorethisdataonandsolelyonour
behalfandfornootherpurpose.
HOW IS VIEWING DATA USED?
CreateorrecommendmorerelevantprogrammingonVIZIOservices,channels,and
onthirdpartywebsites,mobileapps,platformsanddevices.Improveourproducts
andservices. TailortheadvertisingyouseeonyourSmartTVoracrossvarious
VIZIOandthirdpartyplatformsordevices,includingotherdevicesassociatedwith
yourIPAddress,deviceID,emailaddressorVIZIOaccountonthebasisofyour
ViewingData.Measureandunderstandthereach,viewership,andeffectivenessof
advertising,andprovideadvertisinganalyticsandreporting.Helpouradpartners
reachthedesiredaudienceandunderstandandimprovetheiradcampaigns.
Forothermarketingpurposes,includingsendingyouemailsandtextmessages
aboutproducts,events,promotionsandoffersfromVIZIO,partnersoradvertisers
(whereyouhavegivenyourseparateconsenttoreceiveemailsandtextmessages).
WHAT DOES THIS MEAN TO ME?
YoucanchoosewhethertoenablethecollectionandusageofViewingDataforthese
purposesnoworatanytimeonyourDevicebydirectingyourremoteto:
Settings > Menu > Admin & Privacy > Viewing Data
YoucanturnofforresetvariousinterestbasedAdvertisingsettingsat:
Settings > Menu > Admin & Privacy > Advertising
MoreinformationaboutourViewingDataandAdvertisingpracticesisavailable
below,inourPrivacyPolicy,at
vizio.com,oralsoavailableunder:
Settings > Menu > Admin & Privacy
Managing Advertising Settings
Youradvertisingchoicescanbepersonalized.
Limited Ad Tracking
Whenenabled,TVAdIDwillnotbepassedorusedforpersonalizedadson
thisdevice.
To turn on or o:
Menu > Admin & Privacy > Advertising > Limited Ad Tracking
UsetheLeft/Right NavigationbuttonstotogglefromOnorO.
Reset TV Advertiser ID
AnIdentifierforAdvertising—canberesettoanewidentifieratanytime.
To reset the TV Advertiser ID:
Menu > Admin & Privacy > Advertising > Reset TV Advertiser ID
> OK
Ad Replacement
ReplacesStandardAdswithPersonalizedAdsinLinearTV.
To turn Ad Replacement on or o:
Menu > Admin & Privacy > Advertising > Ad Replacement
UsetheLeft/Right NavigationbuttonstotogglefromOnorO.
View VIZIO Privacy Policy
To view VIZIO Privacy Policy:
Menu > Admin & Privacy > VIZIO Privacy Policy > OK
Store Demo
To set to O, Demo 1, or Demo 2:
Menu > Admin & Privacy > Store Demo
User Manual
To display the User Manual on the screen:
Menu > Admin & Privacy > User Manual
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