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www.hasselblad.comH6X
The Hasselblad H series of cameras consists of
building new developments on the shoulders of the
previous generations of cameras. In this way all the
previous work-experience based and branch-demanding
features are automatically included. So, just when you
think things can't get much better, they do.
The H6X heralds a step up that is noticeably greater than
before. The changes are many and 'from the ground up'.
The H spirit thrives but has now matured to reinforce
further its position in the rapidly changing world of digital
imaging. Future proofing is key to a secure placing for
working photographers. The H6X provides a reliable
connection to the fleeting environment of digital imaging
technology so when the wind changes direction, the H6X
remains as the safeguarding companion to provide
support.
True to Hasselblad philosophy, interchangeability and
versatility is integral in the H6X regarding lenses and
accessories with minimal restrictions. In addition, there is
now the the opportunity of exploiting HCD 24mm, HCD
28mm and the HCD 35-90mm lenses together with film
magazines and 3rd party digital backs. Although aimed
primarily at current H1, H2, H2F and H4F users wishing to
upgrade to H5 capabilities, the H6X can naturally act as a
backup for H5 users too. In short, you have access to a
more comprehensive world to apply medium format
quality
Hasselblad's best kept secret is knowing that every link in
the chain that leads to the page in the magazine has to
reach a certain standard; it is that simple. That's why
Hasselblad spends so much time and energy into checking
those almost endless behind-the-scenes details and
standards because they understand this simple concept.
There is no magical formula to Hasselblad success other
than an understanding of what is required to produce the
best results available in the world today and an acceptance
that there are no short cuts in this process. Hasselblad does
its best to produce the best; there is no other way to
achieve the Hasselblad star quality.
The H6X uses stainless steel and aluminium to endure
the treatment handed out in professional use – and that
can be pretty tough.
The sturdy but ergonomic integral grip incorporates not
only the battery but the user interface too. It is here, by
way of the surrounding buttons, that you enter the
‘control room’. Customization is a very prominent concept
that you experience in the Hasselblad world that ensures it
is the photographer that controls the camera, not vice
versa. Accessed through the grip alone, there are 34
separate custom options.
The H6X incorporates a list of quality enhancing features.
True Focus, for example, is used by some on a daily basis
while Digital Lens Correction is used by others for every
single shot.
True Focus is the pet feature for many fashion
photographers who work fast and by instinct. They don’t
have the time to double check focus for every single split
second shot and neither do they have the time to get it
wrong. True Focus delivers the sharpness in an intuitive
manner, at speed.
Digital Lens Correction, applied in Phocus at the file
editing stage, takes a discerning look at any colour
aberration, distortion and light fall off however minor
(which is inherent in any lens, anywhere) and resolves the
situation automatically.
We hope you will enjoy taking advantage of all the new
photographic opportunies that your new H6X camera
offers you.
Medium format photography is about
professionalism. Camera systems have to be
professional, handling has to be professional and
captures have to be professional in quality.
Hasselblad knows it and delivers it; professionals
know that too.
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