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Limit ad tracking
You can limit Roku’s tracking of your usage behavior by limiting ad tracking. When you do, your TV will
display ads that are not personalized based on your TV’s advertising identifier.
1. From the Home screen menu, navigate to Settings > Privacy > Advertising.
2. Highlight Limit ad tracking. Press STAR Þ to view more information about this option. When
you finish reading the information, press OK to close the More Information window.
3. Press OK to select the Limit ad tracking check box.
Note: If you perform a factory reset and then reconnect your TV, ad tracking is restored until you repeat
these steps.
Microphone
Your Roku TV does not have a built-in microphone. However streaming channel providers can use the
microphone on Roku voice remotes (only on select models) or on your mobile device when the Roku
mobile app is running. You can control whether streaming channels have permission to use the
microphone.
Note: These settings affect only streaming channel access to the microphone. They do not affect your
Roku TV’s Voice Search feature.
Channel microphone access
You can control which streaming channels have permission to use the microphone, giving you control
over how the microphone is used by each streaming channel. The default setting is Prompt, so channels
will not be able to turn on the microphone without your permission.
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