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Introductory Information
Ford's Commitment to You
At Ford Motor Company, excellence is the
continuous commitment to achieve the best result
possible. It is dedication to learning what you want,
determination to develop the right concept, and
execution of that concept with care, precision, and
attention to detail. In short, excellence means being
the standard by which others are judged.
Our Guiding Principles
Quality comes first. For your satisfaction, the
quality of our products and services must be our
number one priority.
You are the focus of everything we do. Our
work must be done with you in mind, providing
better products and services than our
competition.
Continuous improvement is essential to our
success. We must strive for excellence in
everything we do: in our products - in their safety
and value - and in our services, our human relations,
our competitiveness, and our profitability.
Employee involvement is our way of life. We are
a team. We must treat one another with trust and
respect.
Dealers and suppliers are our partners. We must
maintain mutually beneficial relationships with
dealers, suppliers, and our other business
associates.
Integrity is never compromised. Our conduct
worldwide must be pursued in a manner that is
socially responsible and commands respect for its
integrity and for its positive contributions to
society
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