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Changing privacy settings
Advertising
By default, your TV uses an advertising identifier to track your TV usage. You can
change the privacy settings on your TV in two ways: resetting the advertising
identifier and disabling personalized ads.
To learn more about these options, please see Roku’s Privacy Policy at
go.roku.com/PrivacyPolicy.
Reset the advertising identifier
Resetting the advertising identifier clears the prior usage history that your TV stores,
and then begins tracking again. From that point forward, your new usage patterns
affect the advertisements you see on your TV.
1. From the Home Screen Menu, navigate to Settings > Privacy > Advertising.
2. Highlight Reset advertising identifier. Press STAR Þ to view more information
about this option. When you finish reading the information, press OK to close
the More Information window.
3. Press OK to reset the advertising identifier, and then press OK again to dismiss
the verification message.
Personalized ads
You can limit Roku’s tracking of your usage behavior by turning off personalized ads.
When you do, your TV will display ads that are not personalized based on your TV’s
advertising identifier.
1. From the Home Screen Menu, navigate to Settings > Privacy > Advertising.
2. Highlight Personalized ads. Press STAR Þ to view more information about this
option. When you finish reading the information, close the Personalized ads
window.
3. Press OK to clear the Personalized ads check box.
Note: If you perform a factory reset, personalized ads are reenabled until you repeat
these steps.
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