The Cognitive Processor XR
™
delivers a picture with wide dynamic contrast and natural colors,
replicating how we see the real world.
The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and
high brightness.
Get access to all your favorite streaming apps in one place with Google TV
™
, and simply use your
voice to search and ask questions with Google Assistant
™
. Supports Apple Airplay.
1,16
Get high-quality 4K UHD movies on us with the BRAVIA CORE
™
app.
2
Game Menu puts all your gaming picture settings and exclusive assist features in one place.
Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and
ALLM.
6
Take your PlayStation
®
5 gaming to the next level with exclusive features that optimize picture
quality for gaming and streaming.
Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision
®
,
IMAX
®
Enhanced, Netflix Adaptive Calibrated Mode, and more.
9,10,11
Use Multi View to split your screen and watch content from two different sources at the same
time.
5
With Acoustic Surface Audio+
™
and support for Dolby Atmos
®
, hear true immersive audio with
actuators that vibrate to produce sound from the entire screen perfectly matching the action.
9
Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars, reinforcing the
center speaker channel for clearer, fuller dialogue and more immersive sound.
12
Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to
near-4K resolution with XR Clear Image and XR 4K Upscaling.
13,14
See blur-free picture quality in fast-moving sports and action-packed movies powered by XR
OLED Motion.
Multi-position stand with three variations of flexibility – standard low-profile setting for immersive
viewing, narrow furniture setting, or raised to accommodate a soundbar.
17
With the included BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and
sound according to your room environment, and you can also enjoy video chat on the big
screen.
18
The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to
change them individually or in one go.
XR77A95L
BRAVIA XR 77” Class A95L QD-OLED 4K HDR Google TV
(2023)
Our brightest and widest range of colors and hues, powered by the intelligent
Cognitive Processor XR
™
. With a QD-OLED screen enhanced by XR
Triluminos Max technology, experience color performance with up to 200% as
much color brightness of a conventional OLED TV. Individually lit pixels
produce pure black so your favorite movies, shows, and games burst to life on
screen with extraordinary detail and depth.
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