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SmartCentral Terms of Use / Privacy Policy
SmartCentral Privacy Policy
Sharp Electronics Corporation (“Sharp”) is committed to protecting your privacy. Please read the
following SmartCentral Privacy Policy (“Privacy Policy”) as it applies to data and information obtained
through SmartCentral. This Privacy Policy applies only to information submitted or collected through
SmartCentral and may differ from other Sharp privacy policies or privacy policies of third party
applications or sites accessed on the SmartCentral platform. This Privacy Policy should be read in
conjunction with the SmartCentral Terms of Use (“Terms of Use”), available at
http://www.sharpusa.com/SmartCentral/termsofuse.aspx, as this Privacy Policy is incorporated
therein by reference. All defined terms in the Terms of Use shall have the same meaning in this
Privacy Policy.
1.
Information We Collect
As part of Your use of SmartCentral and any Sharp services available through SmartCentral, Sharp
may ask that you voluntarily provide some types of personally identifiable information to us,
including, but not limited to, Your name and contact information. Sharp may also collect and store
certain other information through Your use of SmartCentral, including, but not limited to, IP address,
MAC address (a unique identifier of the device), other individual device identifiers, individual account
information and passwords, application access information, user preferences, usage patterns, cache
data, and other actions taken in connection with the use of SmartCentral.
2.
Use of Your Information
Sharp collects and may use the information collected to operate and improve SmartCentral, deliver
the services and/or Connected Services You have requested or may be interested in, and otherwise
enhance Your overall experience with SmartCentral. For instance, Sharp may, without limitation, use
the information to provide customer service and support, update You on new products or services,
personalize SmartCentral, make new content available to You based on geographic location,
interests or preferences, or share information collected with existing or potential Third Party Content
Providers to deliver or improve existing or develop new content accessible via SmartCentral. Sharp
may further share Your information, including personally identifiable information, with third parties: (1)
who perform functions, as our agent or contractor, including, but not limited to, analyzing data,
providing marketing assistance, hosting websites and providing customer support; (2) to comply with
the law, applicable regulations, court orders or subpoenas, to enforce the Terms and Conditions or
other agreements, or to protect our rights, property or safety or the rights, property or safety of our
users or others; (3) if the disclosure is done as part of a purchase, transfer or sale of services or
assets (e.g., in the event that substantially all of our assets are acquired by another party, customer
information may be one of the transferred assets); or (4) as otherwise described in this Privacy
Policy. Sharp’s agents or contractors who have access to Your personally identifiable information in
connection with the above activities are required to keep the information confidential and not to use it
for any purpose other than to carry out the services they are performing for Sharp.
3.
How We Collect Information
Sharp may utilize standard internet tools such as cookies, tags, caches, and user events to
temporarily store or retrieve non-personally identifiable information in connection with your use of
SmartCentral. A Cookie is a text-only string of characters which may be temporarily stored in Your
SmartCentral television or on Sharp’s servers. A Pixel Tag is a graphic on a web page or in an e-mail
message designed to track pages viewed and messages opened. Third Party Content Providers may
also use Cookies, Pixel Tags, user events, or other tools on their sites and applications available
through SmartCentral. Please be aware that any information gathered by sites or applications
available through the SmartCentral platform are collected by the Third Party Content Provider and
not by Sharp. Sharp has no access to or control over the collection, storage, or use of information
gathered by Third Party Content Provider(s). For more information about third party sites, please see
Section 4 below.
4.
Third Party Sites
This Privacy Policy applies only to information gathered directly by and through the SmartCentral
interface and does not pertain to any other site or application, whether owned or operated by Sharp
or a Third Party Content Provider, that is accessible or made available through SmartCentral. These
other sites and applications may collect personal information about You. The information practices of
those sites and applications are not covered by this Privacy Policy and such sites and applications
may have their own privacy statements. You will have the opportunity to and should review the
privacy policies of those sites and applications before providing any personal information
5.
Security
Sharp takes precautions, including administrative, technical and physical measures, to safeguard
and help protect personally identifiable information collected from loss, theft and misuse, as well as
unauthorized access, disclosure, alteration and destruction. Information collected will be stored on a
secure data base. Although we take appropriate measures to safeguard against unauthorized
disclosures of information, Sharp cannot assure that personally identifiable information collected will
never be disclosed in a manner that is inconsistent with this Privacy Policy.
6.
Personal Information of Children
At Sharp, we are committed to protecting the personal information of children. As such, SmartCentral
is not meant for use by individuals under the age of 18 and Sharp will not knowingly collect personal
information from individuals under such age. If we learn that a child under the age of eighteen has
provided any personal information, we will use commercially reasonable efforts to delete such
information promptly. Sharp encourages parents and legal guardians to participate in all online
activities of their children and instruct them to not provide any personally identifiable information to
Sharp via SmartCentral.
ENG 14-4
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