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Superiority you
can see in action.
When electric current
stimulates organic
material at each pixel,
response is incredibly
fast, with no af terglow
effect – to reproduce
action far more
smoothly than
conventional LCDs
can achieve. For
sports and action
movies, that’s a
big plus.
A rainbow of
vivid colors.
Our patented
Super Top Emission
™
technology activates
the Organic material
to produce light.
Microcavity design
intensifies the light at
specific frequencies.
Color filters refine
color by further
reducing the effect
of stray light. Result:
pure, vivid colors
and hues that look
startlingly realistic.
Bright makes
beautiful.
The light emitted
by each OLED
element passes
through the Super
Top Emission layer
and color filters
and is displayed
on the screen with
uncompromising
brightness – so
there’s no need for
an added backlight
panel to bring you a
brilliant color image.
Our best color
may be green.
Compared to other
TV systems, Sony’s
OLED technology
can save significant
energy
4
– because
no backlighting
is required and
picture elements
consume no
power in their “off”
state. The XEL-1 is
remarkably energy-
efficient when
compared with
other TVs.
4
New light on the
environment.
Unlike conventional
LED screens,
Sony’s OLED
technology requires
no backlight –
eliminating the
energy loss in the
backlight and
allowing the TV to
be mercury free.
Any way you look
at it, OLED is a real
advantage.
What’s the Sony OLED Advantage?
Sony has its own unique approach to OLED design. We
concentrate first on superior picture quality – the most important
aspect of every Sony TV system. Each individual OLED element
is housed in a special microcavity that reduces ambient light
interference to produce higher brightness and greater color
purity. The thickness of the organic layer is adjusted to produce
the strongest light for individual red, green and blue wavelengths.
Color filters refine and purify each color. And Sony OLED screens
don’t require a backlight panel to add extra brilliance to the
image – the organic material does it all.
Technology in a new dimension.
The XEL-1 is the world’s first 3mm-thin TV, but it packs an extraordinar y
array of new Sony technologies to enhance, improve, even revolutionize
the visual images you can experience. Sure, a lot of this sounds
technical – but for movies, sports, broadcast TV and any content you
input via HDMI
™1
, DMex
™
, or optional Memory Stick
®3
media, the results
of our all-out OLED ef fort make a big difference in picture quality.
Contrast ratio:
1,000,000:1.
OLED pixels
produce light only
when stimulated.
When the pixel
is “off,” it goes
completely dark –
producing deep,
rich blacks that
contrast with bright
highlights, even in
the same image.
This astonishing
contrast ratio
remains apparent
when you view from
an angle.
How does OLED work?
OLED stands for “Organic Light Emitting Diode” – a revolutionary
advance above conventional LCD screens used in home TVs
and laptop computers. Organic LED screens convert electrical
energy into light with greater speed, intensity and energy-
efficiency. In an OLED screen, a layer of organic material is
sandwiched between two conductive surfaces (an anode
and a cathode), then sealed between glass plates at top and
bottom. When electric current is applied to the conductors,
the organic material produces a bright electro-luminescent
glow. The OLED matrix is arranged in red, green and blue pixels
– the components that make up a color TV picture. As pixels
are stimulated, the picture is created.