Grundig occupies an excellent niche with its GWN washing machines. In terms of style and function, they are a class ahead of the likes of Hoover, Candy and Beko. Instead, they're more in competition with the increasingly popular Samsung and LG machines.
Arçelik AS Grundig is a subsidiary of Arçelik AS, one of the largest household appliance producers in Europe. Arçelik itself is owned by Koç Holding, a large multinational group and one of the top 500 largest companies in the world.