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QUESTIONNAIRE
THANK YOU FOR YOUR TIME
1 This handstick is…
My first handstick (please go to question 3)
A replacement handstick
An additional handstick
2 Which brand of handstick are you replacing or adding to?
Dyson
Rowenta
Electrolux
Breville
Vax
Volta
Other, please specify
3 Why did you choose to buy a Dyson handstick?
(Please rank in order, 1-5, 1 being the most important).
1 2 3 4 5
Dyson reputation
■ ■ ■ ■ ■
Good for pet hair pick-up
■ ■ ■ ■ ■
No loss of suction
■ ■ ■ ■ ■
Features
■ ■ ■ ■ ■
Price/special offer
■ ■ ■ ■ ■
Store staff recommendation
■ ■ ■ ■ ■
Picks up more dust than others
■ ■ ■ ■ ■
Friend/family recommendation
■ ■ ■ ■ ■
Other, please specify
4 Where did you first hear about the Dyson handstick?
From friends and family
From the TV or a magazine
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
5 Where did you look for additional information?
Dyson website
Online reviews and forums
Retail staff
Retail catalogue
No additional research was done
6 Do you own any other Dyson products?
Vacuum cleaner
Handheld
Handstick
Fan
No
7 What is your average household income?
Less than $45,000
Between $45,000 - $74,000
Between $75,000 - $100,000
Over $100,000
8 Do you have any household pets?
Dog
Cat
No
Other, please specify
9 Does anyone in your household suffer from any of the
following?
Asthma
Allergies
No
10 To which age group do you belong?
16 - 24 25 - 34
35 - 44 45 - 54
55 - 64 65+
11 Would you recommend a Dyson handstick to your family and
friends?
Yes
No
12 Do you have children?
Pre-school
Aged 5- 17 years
Aged 17+ years
Children no longer at home
Pregnant
No children
13 Which best describes your home?
Up to 2 beds
3 - 4 beds
More than 4 beds
14 What type of flooring do you have in your home?
Hard floors only
Hard floors and rugs
Mix of carpet and hard floors
Carpet in all areas except the bathroom/s and kitchen
Other, please specify
Please take a few moments to answer our questions.
They will help us develop new products for the future.
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