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EMOTION EXPRESSED
AS INNOVATION.
3
THE VISION
Thoughts were born, ideas thought through
and know-how taken to the extreme.
Innovative technologies were developed,
comfort and efciency enhanced and
performance levels increased. But all this
was not done to put knowledge, ability
and pioneering spirit in the foreground –
but to make this one, special feeling
even more tangible: Driving pleasure.
Technology becomes emotion –
Bayerische Motoren Werke.
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