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Figure&2& The$global$production$communities$freely$“mix$‘n$match”$le n se s$a n d $ca meras$
In! 2011! Canon! leveraged! the! vast! accumulation! of! experiences! in! the! broadcast! television! optics!
business!and! that! of! the! now! firmly!established! Canon! EOS! system! to! enter! the! digital!cinema! world!
with!a!family!of!high-end!professional!digital!cinema!lenses!(both!prim es!and !zoo ms)!an d!cam eras! —!the!
Canon! Cinema!EOS!system.! !This!system! was!designed! to!utilize! the!EF!mount! —!while!also!offering!the!
option! of! the! established! cinematography! PL! m ount! on! the! higher! end! products! within! this! family.!!!
While!distinctly!different!in! their!respective!target!markets!both! lens-camera!families!benefited!greatly!
from! the! shared! techn o logie s.! ! ! ! T his! syste m izatio n! offere d! the! prod u ction ! world ! great! flexibilities! in!
combining!A-Cameras!with!a!range!of!choices!in!B-camera!and!C-camera!options.!
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Figure&3&&&&&Sug gesting$the$technological$ o verlap$between$the$Canon$EOS$still$ photography$systems$(left$
and$center)$and$the$Canon$Cinema$EOS$motion$imaging$system$on$the$right$
3!
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