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55
LC-32LB481U / LC-43LB481U / LC-50LB481U
32" / 43" / 50" Full HD LED 1080p Sharp Roku TV
Changing privacy settings
By default, when connected to the Internet and activated with your Roku account, the TV uses an advertising identifier to
track your usage behavior. You can change the privacy settings on your TV in two ways: resetting the advertising identifier
and limiting ad tracking.
Resetting the advertising identifier
Resetting the advertising identifier has the effect of clearing your prior usage history and starting over. From that point
forward, your new usage patterns affect the advertisements you see on your TV.
To reset the advertising identifier:
1 From the Home screen menu, navigate to Settings > System > Privacy.
2 Highlight Reset advertising identifier. Press to view more information about this option. When you finishing reading
the information, press OK to close the More Information window.
3 Press OK to reset the advertising identifier, and then press OK again to dismiss the verification message.
Limiting ad tracking
You can limit Roku’s tracking of your usage behavior by limiting ad tracking. When you do, your TV will display ads that are
not personalized based on your TV’s advertising identifier.
To limit ad tracking:
1 From the Home screen menu, navigate to Settings > System > Privacy.
2 Highlight Limit ad tracking. Press to view more information about this option. When you finish reading the
information, press OK to close the More Information window.
3 Press OK to select the Limit ad tracking option.
Note
Privacy settings are not present on TVs operating in non-connected mode.
Non-connected TVs do not display advertisements.
Note
If you perform a factory reset and then reconnect your TV, ad tracking is restored
until you repeat these steps.
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